Edelman appoints Kenny Gold as global chief creator officer, a newly created role. Gold comes to Edelman from Deloitte Digital, where he was managing director and head of social and creator, developing a differentiated offering that combined consulting, creativity and creator-led marketing. He was previously executive director of social media at Grey Group and has held senior posts at Burson-Marsteller (now Burson) and McCann. In his new post, Gold will lead Edelman Creator globally, advancing the firm’s creator capabilities and further integrating creator with social, paid and performance. “Creator has become one of the most important drivers of growth, relevance, opinion and business impact for brands today, and clients are increasingly looking for creator-led ideas and solutions across creative, social, paid and performance,” said Edelman president, integrated solutions & delivery Tristan Roy. “Kenny brings a rare combination of strategic vision, operational expertise and deep understanding of culture and platforms.”

Image courtesy of Kenny Gold