CuraConn is delighted to announce its appointment by ALBA London to support and elevate the brand’s communications strategy, PR activity and brand partnerships. The collaboration will see CuraConn working closely with the ALBA team to strengthen its presence across the luxury hospitality, lifestyle, and cultural landscape, while developing meaningful partnerships aligned with the brand’s distinctive vision and guest experience.

CuraConn will deliver an integrated programme spanning strategic PR, media relations, alongside curated commercial introductions and brand collaborations through its dedicated commercial arm, CuraConn Connects. The partnership will focus on strengthening ALBA’s positioning within London’s competitive hospitality scene, building awareness across key luxury, (U)HNW and lifestyle audiences, and creating opportunities for culturally relevant collaborations and experiences.

Located in the heart of Knightsbridge, ALBA London has quickly established itself as a destination recognised for its refined atmosphere, elevated hospitality offering, and contemporary approach to dining and social experiences. Combining sophisticated design with an emphasis on quality, creativity, and connection, ALBA continues to attract a discerning and culturally engaged audience.

Through this partnership, CuraConn will support the continued evolution of ALBA London’s storytelling, upcoming key brand moments and brand presence, developing impactful communications campaigns and strategically aligned partnerships that further enhance the venue’s cultural relevance and long-term growth ambitions.

Gabby Wickham, Founder of CuraConn, said, "ALBA London is a brand that naturally sits at the intersection of hospitality, culture and lifestyle, which aligns perfectly with how we approach communications and partnerships at CuraConn. We’re excited to support the team in building meaningful visibility, culturally relevant moments and long-term brand growth."