Babbit Bodner, a leading communications consultancy, has been named public relations agency of record for Walk-On's Sports Bistreaux, the rapidly growing restaurant and sports bar with more than 70 locations across the U.S. The partnership expands the agency’s food and entertainment portfolio and underscores its ability to deliver brand- and reputation-building strategies for brands with ambitious growth goals.

Walk-On's was founded in 2003 by Brandon Landry and Jack Warner, former walk-on basketball players at LSU. Inspired by their travels with the team, which included stops at many of the best restaurants and sports bar concepts in the country, the pair sketched their vision for Walk-On’s on the back of a beverage napkin aboard a flight home to Baton Rouge. The brand reflects their underdog mindset and shared commitment to food, sports and community.

“Walk-On’s is on a growth trajectory, and as we continue to expand our footprint, we need the right partner to help us introduce ourselves in new markets, amplify the brand nationwide and lay a strong foundation for future growth. Babbit Bodner brings both the strategic rigor and creative perspective to do just that,” said Mary Winslow, Vice President, Head of Brand and Marketing at Walk-On’s. “They bring the same game day energy and passion to their work that we bring to our every day, in our restaurants across the country.”

Babbit Bodner will spearhead communications in support of Walk-On’s vision to be the greatest sports bar in America for fans of all ages. Their role includes earned media relations around menu innovation, seasonal promotions, new restaurant openings and company and category leadership, as well as strategic counsel.

“Walk-On’s celebrates the achievements and contributions of everyone on the team – from the star players to the selfless walk-ons – and has created a championship model for the category. We take a similar approach to communications and client service and are thrilled to be part of Walk-On’s next chapter,” said Jennifer Bodner, Founder and CEO of Babbit Bodner. “As the communications landscape continues to evolve, this new partnership signals our continued momentum as an agency and our passion for and deep expertise in the food and entertainment industry.”