J/PR is excited to share multiple new client additions to its growing US and UK hospitality portfolios.

New clients include:

• White Desert (US and UK PR): Founded by record-breaking polar explorer Patrick Woodhead, White Desert is the only operator offering a fully luxury experience on the Antarctic continent. Celebrating its 20th anniversary this year, the company has redefined polar exploration through once-in-a-lifetime experiences — from visiting remote Emperor Penguin colonies to design-forward camps and dining on blue ice runways beneath 24-hour daylight — all while maintaining a deep commitment to conservation through low-impact operations, sustainability initiatives and ongoing support of Antarctic preservation efforts.
• The Alpina Gstaad (US and UK PR): Set in the heart of Gstaad, The Alpina Gstaad is a refined expression of Alpine elegance, where traditional craftsmanship meets contemporary luxury. Designed with a deep respect for its surroundings, the hotel showcases hand-carved ceilings, local stone fireplaces, and authentic period furnishings created by artisans from the Saanenland region. Its 56 spacious rooms and suites, ranging from intimate Deluxe Rooms to the expansive Panorama Residence, each feature private terraces with sweeping views of the Swiss Alps. A true culinary destination, the hotel offers five distinctive dining venues, including the renowned Megu, alongside Italian-inspired cuisine, classic Swiss specialties, and sophisticated lounge experiences. Wellness is elevated at the Six Senses Spa, where holistic treatments, hydrotherapy, and advanced biohacking therapies create a sanctuary of renewal. Across every season, guests are immersed in curated experiences, from world-class skiing and glacier excursions in winter to hiking, biking, and cultural discoveries in the vibrant summer months, making The Alpina Gstaad an exceptional retreat in the Bernese Alps any season of the year.
• Ted Turner Reserves (US PR): Born from Ted Turner’s unwavering vision and his audacious belief in “Saving Everything,” Ted Turner Reserves is a conservation-forward collection of four awe-inspiring properties spanning 1.1 million acres of New Mexico’s most dramatic wilderness—a testament to his commitment to protecting our planet’s last great wild places. Picture this: tracking mountain lions with expert biologists, fly-fishing in restored high-country streams for Rio Grande cutthroat trout (Turner's initiatives have helped secure the future of the species, which was previously on the brink of being listed as endangered), or witnessing the world’s largest private bison herd roam across high-desert prairies. The 1.1 million acres of wild biodiversity that encompass Ted Turner Reserves throughout New Mexico make every visit a journey where nature heals and reveals, and honors the American West through an ethos of conservation built into its hospitality. The Ted Turner Reserves collection features three massive, all-inclusive reserves—Vermejo, Armendaris, and Ladder—and one tranquil wellness retreat, Sierra Grande.
• Wilderness Reserve (US and UK PR): Set within 6,000 acres of rolling parkland, woodland, and lakes in Suffolk, England’s Yox Valley, Wilderness Reserve spans three adjoining estates, Sibton Park, Chapel Barn, and the latest addition of Blyth Barn, with 27 houses across the estates. With each estate offering an exceptional collection of homes and cottages, homes range from one-bedroom ‘lost’ cottages with their own lakes and rowing boats, to Spa Houses designed with larger groups in mind, complete with hot tubs, saunas, and steam rooms. Lovingly restored by artisans, each home has a unique character. From the grand Grade II listed manor house and restored 15th century barn, to charming, thatched cottages and romantic retreats, Wilderness Reserve is a long-term conservation and restoration project - protecting English nature and breathing new life into historic properties. Guests enjoy a highly personalized stay, with tailored services including private chefs, wellness treatments, and a wide range of immersive, nature-led activities. Accommodating up to 254 guests, Wilderness Reserve is suited for both intimate escapes and large-scale celebrations. Underpinned by a long-term commitment to conservation and rewilding, the estate combines design-led hospitality with the protection and restoration of the natural environment, creating a distinctive countryside experience where heritage, nature, and luxury coexist.
• Pavilion Club (US and UK PR): Located across four landmark addresses in central London, Pavilion Clubs are a collection of private members' clubs and workspaces designed for modern creatives and professionals seeking a balance between business and lifestyle, with networking and connections at the core. Combining flexible offices and workspaces with hospitality-led experiences, the clubs offer private offices, co-working spaces, rooftop terraces, and event venues within architecturally distinctive buildings across Knightsbridge, Kensington, Fulham, and City. Each location offers its own distinct character, from panoramic rooftop terraces overlooking London’s skyline to intimate lounges and private dining spaces. With interiors that blend heritage features and contemporary design, Pavilion Club provides an elevated environment for both productivity and social connection. Images: here