2026 marks a significant milestone for Rimadesio: seventy years of history, innovation, and design vision.
An anniversary that the company interprets as an opportunity for openness, giving shape to a set of experiences conceived to express the values that have guided its evolution. Thus BECOMING is born, the concept that accompanies Rimadesio throughout the year and brings together a series of initiatives spanning art, architecture, design, and relation. A unified narrative that brings memory and future, continuity and transformation into dialogue.
BECOMING unfolds as a structured experience, built around concrete and complementary initiatives:
A system of narratives that intertwines design and vision, conveying the image of an identity in constant becoming.
The evolution of the Rimadesio collection
BECOMING is first and foremost expressed through the development of the Rimadesio collection, designed by Giuseppe Bavuso, the protagonist of a journey that has consistently defined the company’s identity for thirty-five years.
A collaboration that has had a decisive impact on Rimadesio’s history, structuring the product as a recognizable system that is now an integral part of the debate on contemporary design.
Through Bavuso’s work, Rimadesio has built a precise and measured language, capable of integrating style, technology, and industrial innovation into a coherent and lasting vision.
On the occasion of Milan Design Week 2026, at the flagship store in Via Visconti di Modrone, designed by Giuseppe Bavuso too, the collection is enriched with new materials, finishings, systems, and furnishing pieces. A continuous evolution that interprets design as an open process, in dialogue with architecture and with the contemporary ways of living.
“The collaboration with Rimadesio is a journey that has been built over time, founded on a shared vision of the project and a deep coherence of values. Over more than thirty years of working together, design has become a tool for defining a clear and recognizable identity, capable of evolving without losing continuity. We have developed a language based on rigor, the quality of materials, and technological innovation, interpreting the product as part of a broader system in which technology and industrial innovation themselves serve a unified vision,” says architect Giuseppe Bavuso, designer and art director of the Rimadesio collection.
Palazzo Isimbardi, Milan Design Week 2026
At Milan Design Week 2026, Rimadesio presented BECOMING at Palazzo Isimbardi, which becomes the fulcrum of the experience. For the first time, the company opens to the public a structured celebratory project, offering a space for meeting and sharing. Conceived and created by Juma, responsible for Rimadesio’s image and communication for thirty years, the project reflects the ability to translate the company’s values into visual and narrative form, from historical memory to future vision.
“BECOMING tells the story of 70 years of Rimadesio,” says Paolo Mojoli, art director of Juma, “transforming the style and identity of the brand and its evolution through design, innovation, and project into a concrete experience.”
The artistic installation Aedes Memoria, Courtyard of Palazzo Isimbardi
In the cloister of Palazzo Isimbardi, Rimadesio presented Aedes Memoriae, a site-specific installation by Encor Studio exploring light, transparency, and transformation through glass. Created for the brand’s 70th anniversary, the installation will travel to Rimadesio flagships worldwide before arriving at the new Rimadesio Campus in Giussano.
“For Rimadesio, we imagined a work experienced through both sight and listening, where glass becomes a sensitive threshold rather than a surface,” explains David Houncheringer of Encor Studio. “Aligned with our Subtractive Series, the installation reveals perception slowly—filtering light and sound so that memory, and time emerge as the true materials of the work.”
The R-Paradigm immersive room, Sala Affreschi of Palazzo Isimbardi
At the Palazzo’s Sala Affreschi, Rimadesio presented the R-Paradigm, an immersive installation tracing the brand’s evolution through its collections, technological innovations, global expansion, and the architectural vision behind its new headquarters. Through a multisensory mix of images, video, and sound, the space offers a visually driven narrative exploring the depth and continuity of the Rimadesio identity.
The Rimadesio Campus in Giussano, by ACPV ARCHITECTS
A cornerstone of Rimadesio’s BECOMING project is its new headquarters in Giussano, designed by ACPV ARCHITECTS Antonio Citterio Patricia Viel. Conceived as a regenerative campus nearly twice the size of the company’s previous headquarters, the project transforms and integrates existing industrial buildings into a contemporary space that brings together production, landscape, culture, and community. Featuring advanced technological and energy-efficient solutions alongside spaces dedicated to exhibitions, training, art, and well-being, the campus reflects Rimadesio’s evolving vision of manufacturing rooted in innovation, sustainability, and environmental responsibility.
A shared vision
With BECOMING, Rimadesio builds a narrative that moves across different languages and scales: art as a symbolic gesture, the event as a space for relationships, architecture as a long-term vision, design as a daily practice. Seventy years thus become a vantage point from which to reread the path taken and imagine new trajectories.
BECOMING tells the story of an identity that takes shape over time, through projects, spaces, and people. An identity that continues to evolve.
Davide Malberti, CEO, and Luigi Malberti, CFO of Rimadesio, conclude: “The 70th anniversary of Rimadesio is an opportunity to tell our story and who we are today, retracing the stages of our transformation and opening our gaze to the challenges ahead. With BECOMING, we transform this energy into concrete projects: from the development of the collection to the new headquarters, every choice expresses our confidence in the future, our attention to people, and our desire to interpret design as an experience in continuous evolution.”
