Pomp & Circumstance, one of Canada’s fastest-growing independent PR and creative agencies, today announces a new brand identity alongside the launch of POMP, a cherry vodka spritz ready-to-drink (RTD), created to mark the agency’s 10-year anniversary.
The launch represents a full-circle moment for the agency. In 2016, when founders Lindsay Mattick and Amanda Alvaro left Narrative PR to start Pomp & Circumstance, Bacardi became their first major client—helping establish the agency in the beverage and lifestyle space. A decade later, Pomp & Circumstance is stepping into the category itself with the release of POMP, a carbonated cherry-forward spritz available to the public.
“POMP is both a celebration and a reflection of who we are,” said Lindsay Mattick, Co-Founder and Chief Creative Officer. “In creating our own drink, we wanted to capture a true full-circle moment—one that toasts an incredible decade, while celebrating what we’re proud to deliver every day: the extra, the cherry on top.”
Since its founding, Pomp & Circumstance has grown into a nearly 50-person team and has been recognized as one of Canada’s fastest-growing companies, appearing on The Globe and Mail’s Top Growing Companies list for five consecutive years. The agency has evolved into a full-service creative firm, partnering with leading global and Canadian brands including BMW, Skip, AIR MILES (now known as Blue Rewards), Tiffany & Co., FanDuel, General Motors Canada and Group Bel.
Together, the brand refresh and RTD launch signal a defining moment for Pomp & Circumstance – one that reflects both its origins and its evolution into a multi-brand firm shaping culture across industries.
“As a female-founded agency, we’re incredibly proud of what we’ve built over the past decade,” said Co-Founder and President Amanda Alvaro. “This milestone is about celebrating that journey—but also about continuing to push forward, create what doesn’t yet exist, and redefine what an agency can be.”
POMP will be available to the public at Piano Piano for a limited time.
Image courtesy of Pomp & Circumstance
