CIIC PR is proud to announce its new partnership with Kemetale, a boutique luxury travel brand centered around intimate Nile cruises, redefining how travelers experience Egypt through slow, culturally immersive journeys.
At the heart of Kemetale’s offerings are intimate sailings aboard a modern iteration of the traditional dahabeya, the pleasure ships that once carried Egyptian royalty and nobility along the river. These journeys are thoughtfully designed around each traveler’s interests and can be complemented by customized land-based itineraries that explore Egypt’s historic, cultural, and natural landscapes through a refined, highly personalized approach. Kemetale’s flagship dahabeya, Kemet, is intended to be a full sensory experience, immersing guests in authentic Egyptian culture. From the ship’s design, inspired by ancient Egyptian temple sequences, to its Nile-to-table cuisine served family-style, to each thoughtfully curated on- and off-board experiences, Kemetale represents a modern expression of luxury travel: intimate, slow, and meaningful.
This partnership marks a strategic addition to CIIC PR’s growing roster of international and luxury hospitality brands and reinforces the agency’s commitment to representing experiential companies that prioritize storytelling, authenticity, and design-forward travel. CIIC PR will oversee media relations and communications for Kemetale, supporting its growth and visibility within travel, luxury, and lifestyle media.
“Egypt’s luxury travel landscape is evolving rapidly, with a new generation of boutique, founder-led brands redefining how travelers engage with the destination,” said Carolyn Izzo, Founder & CEO of CIIC PR. “What drew us to Kemetale is that it is authentically Egyptian-owned and deeply rooted in place; it doesn’t simply bring guests to Egypt, it brings them to the soul of Egypt. As global interest in culturally immersive and slow travel continues to grow, we saw a clear opportunity to partner with a company that represents the future of luxury in the region, intimate, design-forward, and profoundly connected to heritage.”
As luxury travelers increasingly gravitate toward personalized, slower-paced journeys that emphasize connection over checklists, CIIC PR will work closely with Kemetale to develop strategic storytelling initiatives, media outreach, and brand positioning that further establish the company as a leading name in curated Egyptian travel.
Image courtesy of Kemetale
