Rado, the globally recognized Swiss watchmaker celebrated as the Master of Materials, is marking the 40th anniversary of its iconic Integral timepiece with a special Anniversary Edition. In 1986, Rado became the first watch brand to manufacture high-tech ceramic in series, on a global scale, since that time, the Integral has consistently represented the perfect balance of cutting-edge materials and timeless design. This milestone edition honors four decades of innovation and reaffirms Rado’s pioneering role in high-tech ceramic watchmaking.

“High-tech ceramic embodies everything Rado stands for: exceptional design, remarkable durability, and a smooth, silky touch that feels like an extension of the wearer. This Anniversary Edition is a reminder of what makes Rado unique, the courage to imagine, the determination to experiment, and the mastery to transform visionary ideas into timeless design. As we have always believed, if we can imagine it, we can make it. And if we can make it, we will,” said Adrian Bosshard, CEO of Rado.

The debut of the Anniversary Edition served not only as the unveiling of an exceptional timepiece but also as a commemoration of a defining milestone in Rado’s legacy. To celebrate this milestone, Rado hosted an exclusive, invitation-only event in New York in partnership with Time+Tide— the global watch platform that seamlessly blends editorial authority with a curated retail experience. Guests had the opportunity to experience the Anniversary Edition firsthand while celebrating four decades of design and material innovation. The global celebration unfolded through a series of events across key markets, beginning in Switzerland, where a select group experienced an exclusive tour of the high-tech ceramic production process at Comadur.

Timeless Elegance: The Integral

First introduced in 1986, the Rado Integral was the first watch collection to combine high-tech ceramic with a seamless case-and-bracelet design. Originally launched as the DiaStar Anatom, it was renamed Integral in 1988. The collection is defined by its clean lines, sapphire crystal, and integrated construction. Over time, the Integral has evolved with new materials and technologies while maintaining the elegance and durability that define Rado. The Integral continues to exemplify Rado’s mastery of materials and commitment to design excellence.

Images courtesy of Rado