Axe + Saw, the London-born creative communications agency expanding its global footprint, announces the appointment of Sarah Bronilla as Global Vice President of Growth and Communications. A cultural operator with over two decades of experience across PR, integrated marketing, and brand communications, Bronilla will lead global growth, shape the agency’s communications offering, and scale its presence across the U.S. and beyond.

“Sarah’s appointment marks a defining moment for Axe + Saw as we scale globally,” said Rachel Allison, Founder & CEO of Axe + Saw. “She brings a rare combination of cultural instinct and strategic discipline — someone who understands how to move between the underground and the enterprise, and build what’s next.”

Bronilla’s career has been rooted in culture from the start. She was part of the early team behind VICE’s expansion in the United States, leading external communications during a formative era that helped redefine youth media. She went on to lead communications for the launch of Saturdays Surf NYC, securing iconic placements, positioning the brand as a leader of the intersection of surf, fashion, and design. Deeply embedded in subculture, she has also worked across skate communities, including collaborations with Rob Dyrdek’s Street League Skateboarding.

Across her career, she has partnered with leading global brands including Microsoft, Pepsi, Nike, Absolut, Meta, adidas, and Casio, working both independently and in collaboration with multi-disciplinary agencies to deliver integrated, global campaigns — including through her own agency, VOCAL, which she founded and scaled internationally. Known for building narratives that travel across media, communities, and platforms, her work consistently drives both cultural relevance and measurable business impact.

“I’m excited to join Axe + Saw at the beginning of its global journey,” said Sarah Bronilla. “This is an agency that understands culture from the inside out, and I look forward to building a connected, modern communications offering that moves at the speed of culture and delivers real impact.”

This strategic move is part of Axe + Saw’s broader vision for international growth, positioning the agency as a trusted partner for brands navigating an increasingly dynamic and fast-paced landscape.

Image courtesy of Axe + Saw