Agent Analog™, an AI-powered event concierge built for live events, launched today to bring a new standard of personalized hospitality to the guest experience. Guests simply send a text. No app download or login required.

Drawing on Jordan Kaye’s more than 20 years of experience producing premieres, executive summits, conferences, and brand activations, along with the decade-long track record of Analog Events, Agent Analog was built from real event experience and real guest needs. While event management platforms handle registration, logistics, and check-in, Agent Analog guides guests through the event experience from registration onward.

“The moments that stay with people are the ones where they feel genuinely taken care of. The Michelin-starred restaurant that remembers how you take your coffee. The hotel concierge has the car waiting before you ask. We wanted to create the digital version of that perfect host — one who remembers your preferences and anticipates your needs. We built Agent Analog to bring that experience to live events,” said Jordan Kaye, Founder of Agent Analog and Analog Events.

A Personal Concierge for Every Guest

Agent Analog works the way a great concierge does. Guests reach out when they need something, and the concierge takes care of it: schedule changes, venue directions, speaker backgrounds, meal preferences, and networking introductions. Guests simply send a text and Agent Analog handles the rest. There are no keyword prompts to memorize. No menus to work through. Guests communicate the way they naturally would and receive a response specific to them, their role, and their needs. The result is quiet, unscripted attentiveness — the kind that makes guests feel looked after without ever drawing attention to itself. Every experience is personalized by guest type, so a VIP attendee, conference speaker, sponsor, and general registrant each receive service tailored to who they are.

Built for the Guest Experience

Agent Analog brings a new focus to live events: the guest experience itself. Guests receive personalized support in real time, over the channel they already use, without any extra steps on their end. For organizers and brand clients, that translates into stronger guest satisfaction, richer event data, and a clearer picture of what a live experience actually delivered.

• Intelligent Concierge Assistance. Guests text a single number for personalized, real-time assistance throughout the event, from schedules and directions to speaker information, dining, and general guidance. No scripts or menus to navigate.
• Personalized Photo Delivery. Powered by secure photo-matching technology, Agent Analog automatically identifies attendees through their initial registration and delivers a personalized, event-branded photo gallery directly to their phone via SMS. Event photography becomes a direct, personalized touchpoint with every guest.
• Food and Beverage Ordering Over SMS. Attendees can pre-order meals, request drinks, and communicate dietary needs entirely by text. Developed from years of on-the-ground event production experience, this feature brings a level of service to events that was previously only achievable with significant staffing resources.
• Opt-In Networking and Introductions. Agent Analog matches attendees based on shared goals and interests, coordinating introductions over SMS only when both parties consent.
• Real-Time Behavioral Analytics. Every guest interaction generates a live signal, giving organizers real-time visibility into engagement, guest needs, and what resonated most throughout the event.

“The best technology should be invisible. We built Agent Analog so guests can spend their time at an event connecting, exploring, and being present, not navigating it. When it works the way it should, guests do not think about the concierge. They just feel taken care of,” said Kaye.

Designed to work alongside event management platforms and registration systems already in place, Agent Analog adds a guest experience layer without changing the tools organizers already rely on. The proprietary platform is currently in private access for Analog Events clients and is available for conferences and summits, brand activations, VIP and influencer events, red carpet premieres, and executive hospitality programs.

If you are interested, event professionals can request an invitation to the 2026 pilot program HERE.