Walker Drawas, the culturally driven communications agency known for shaping narratives across fashion, beauty, spirits, and entertainment, announces the official opening of its first New York office and showroom, marking a major milestone in the agency’s ten-year evolution from a Los Angeles boutique firm into a nationally recognized communications powerhouse.
Founded by Jennifer Walker and Adam Drawas (pictured left), the agency has spent the past decade building a reputation for connecting brands to culture through strategic storytelling, media relations, talent partnerships, and experiential campaigns. The launch of a permanent New York presence reflects the agency’s continued growth and its expanding roster of brands, founders, and cultural platforms.
“Our talent programming and services have continuously evolved over the past 17 years, expanding from product placement, campaign, and event booking into more integrated social strategies, collaborations, and brand building. Today, we’ve solidified ourselves as a strategic partner for talent-led brands across PR and marketing, with a deep understanding of both the mechanics of brand growth and the nuances of working with celebrity founders, grounded in decades of consumer-driven press experience. Our New York headquarters marks the next chapter, creating a national platform for brands, talent, and industry leaders to come together and bring these efforts to life,” said Adam Drawas, Co-Founder.
“Opening our New York space is a huge moment for us; it’s something we’ve been building toward for a long time. We’ve always operated at the intersection of culture, talent, and brand, and as the industry has evolved, so have we. Launching Talent and Performance PR is a direct reflection of that shift. Our clients are looking for more than visibility; they want impact they can measure. We are all about bringing together storytelling, commerce, and technology in a way that actually drives results, while still keeping the cultural relevance we’re known for,” said Jennifer Walker, Co-Founder.
The new New York headquarters will serve not only as an office, but as a dedicated showroom and gathering space for editors, stylists, creators, and brand partners. The space will host press previews, brand activations, private industry events, and cultural programming designed to foster deeper collaboration between brands, media, and the creative community.
Over the past decade, Walker Drawas has built a diverse client portfolio spanning spirits, fashion, beauty, wellness, and cultural platforms. The agency represents leading brands including CÎROC, Lobos 1707, and Three Hearts Rum in the spirits category; fashion and lifestyle brands such as REVOLVE, Kemo Sabe, Luxottica, Gymshark, Melissa, and JustFab; beauty and wellness brands including Anua, Skylar, Joylux, Tinge, Jamie Makeup, Barker Wellness, and House of Nulla; and consumer brands including Away and Cybex. The agency also partners with cultural platforms and events, including Create & Cultivate, Breakaway Festival, REVOLVE Festival, Pizzasline Estates, and 818 Outpost.
Alongside its brand partnerships, Walker Drawas is also expanding its talent division, representing cultural icons like Cardi B, leading publicity for her brand partnerships as well as her sold-out Little Miss Drama Tour. Walker and Drawas are both shareholders in her recently announced haircare line, Grow-Good, and will lead communications, marketing, and brand development for the brand.
Walker Drawas is expanding its capabilities with the launch of its new Performance PR division, a natural evolution of the agency’s results-driven approach to modern brand building. Designed to sit at the intersection of traditional media, affiliate marketing, and AI-powered strategy, the division focuses on turning press into measurable performance, driving traffic, conversion, and revenue alongside cultural impact. By integrating commerce, data, and storytelling, Walker Drawas is redefining how brands show up in today’s media landscape, offering clients a more accountable, scalable, and ROI-focused approach to PR.
With teams now operating in both Los Angeles and New York, Walker Drawas is entering its next chapter as a bi-coastal agency, continuing to build integrated campaigns that connect brands with audiences across media, culture, and live experiences.
Image courtesy of Walker Drawas
