PURPLE has been appointed the national public relations agency of record for Montauk Yacht Club (pictured top center) ahead of its relaunch for the 2026 season. Reopening April 2, the 16-acre waterfront property on Lake Montauk will debut a new culinary concept - ALBA Spiaggia - from Prince Street Hospitality, alongside a waterfront racquet club, pro-led surf school, and a floating spa cabana. Building on these new offerings, Montauk Yacht Club will also introduce new retail experiences, expanded fitness and wellness activations, and a curated lineup of seasonal programming, including live music, film screenings, and art, catering to hotel guests, East End locals, and those docking at the 250-slip Safe Harbor Marina.   

PURPLE has additionally been appointed to lead North American public relations for two marquee brands in the Hyatt Luxury portfolio - Park Hyatt and the Unbound Collection - helping lead a wave of high-profile openings, including Park Hyatt Mexico City (pictured bottom right), Park Hyatt Vancouver (pictured bottom left), and new Unbound properties across North America and Europe.

• Park Hyatt hotels blend residential design, chef-led cuisine, and renowned art in iconic destinations. The full list of hotels and destinations can be found HERE.
• Unbound Collection comprises an exclusive portfolio of upper-upscale and luxury properties designed to captivate travelers seeking distinctive experiences with the reassurance of Hyatt. The full list of hotels and destinations can be found HERE.

Images courtesy of Montauk Yacht Club and Hyatt Luxury