PURPLE is now the U.S. representation of MERIT, the modern beauty brand that simplifies what it takes to get ready. 

MERIT creates timeless beauty and lifestyle essentials designed to evolve with you, becoming the products you reach for every day. Built to solve functional needs often overlooked by the industry, each formula simplifies your routine, eases everyday overwhelm, and lets you experience true luxury.

The curated lineup includes cult favorites like The Minimalist Perfecting Complexion Stick, which replaces both foundation and concealer in your makeup bag; The Uniform Tinted Mineral SPF, a lightweight sunscreen that delivers broad-spectrum protection with a sheer, breathable tint; Flush Balm (pictured left with the Signature Lip Blush, right), a cream blush that melts seamlessly into skin for a natural glow that lasts all day; and Retrospect, a L’Extrait de Parfum that evolves beautifully over time with notes of pear, vanilla, and musk.

Images courtesy of MERIT