The Consultancy PR (TCPR) is excited to share it is now representing ZETR. Founded in 2017 by Garth Elliott, ZETR elevates one of the most used elements in a space into something considered, precise, and intentional. From flush power outlets and refined switch systems to intuitive control interfaces, each product is engineered for seamless integration across materials and applications — supporting the vision of architects and interior designers without compromise. The brand works with the global design community across residential, hospitality, and commercial projects. Next month, ZETR will make its US debut at Afternoon Light Design Fair with an immersive installation designed in collaboration with Melbourne-based Flack Studio. TCPR will support media relations, thought-leadership, trade relations, and industry events.

Additionally, The Consultancy PR welcomes Alyssa Handschuh, who joins the team as Managing Director, working across clients including Helix and The Container Store, among others. Handschuh brings nearly 12 years of experience leading strategic, high-impact communications programs for consumer and lifestyle brands. Most recently, Alyssa worked as an independent PR consultant, advising clients on tailored media strategies. Prior to this, she spent 7 years at Moxie Communications Group, where she rose to Managing Director of Media Relations, leading teams and driving results for brands such as Casper, Hydrow, Ruggable, and Suja Organic. She began her career at Kaplow Communications, where she spent four years supporting PR efforts for clients such as 23andMe, the Breast Cancer Research Foundation, Skype, and Stitch Fix. Alyssa holds a B.A. in Communications with a minor in Spanish from the University of Michigan.

Image courtesy of ZETR