IMAGINE PR has been appointed North American public relations representative for Time + Tide, a collection of safari camps and island properties across Zambia and Madagascar. IMAGINE PR will oversee public and media relations and manage brand positioning for Time + Tide in North America.

Founded by Thierry Dalais, Time + Tide operates a portfolio spanning South Luangwa National Park, Lower Zambezi National Park in Zambia, and properties in northern Madagascar, including Miavana, a private island accessible only by helicopter, and Tsara Komba, located on Nosy Komba. The brand builds on a legacy of conservation tourism dating back to the 1950s, when Norman Carr pioneered the walking safari in South Luangwa.

Across its portfolio, Time + Tide offers a range of experiences from traditional walking safaris and game drives to water-based activities along the Zambezi River, alongside marine and forest-to-reef experiences in Madagascar. Wildlife encounters are central to the experience, from tracking leopards and observing large elephant herds in Zambia’s river valleys to exploring coral reefs and encountering lemurs, sea turtles, and diverse marine life in Madagascar.

Through the Time + Tide Foundation, the company supports long-term conservation and community initiatives, including education, healthcare access, and biodiversity protection programs in both regions.