Matte PR, the Toronto-based communications consultancy known for its Slow Burn, Strong Reach approach to brand building, has signed fintech platform Chexy to its growing client roster. As Chexy continues to expand its platform and scale, Matte PR will lead strategic communications, including media relations, founder storytelling, and brand positioning.

Chexy is redefining how Canadians manage their largest monthly expenses. The platform enables users to make large recurring payments, including rent, childcare, personal and property taxes, and business payments, where institutions typically require bank transfers. Users can earn points, cashback, or travel rewards where credit cards have traditionally not been accepted.

“Chexy is building a platform that has the potential to reshape how people interact with everyday payments,” says Heidi Ruggier, Founder and CEO of Matte PR. “We were drawn to Chexy because the product addresses a simple but powerful consumer insight: people want more flexibility and value from the payments they already make every month. Fintech works best when the story is easy to understand, and Chexy has that clarity. Our role is to help shape that narrative as the company grows.”

Matte PR works with brands across design, finance, lifestyle, real estate, and hospitality, building communications programs designed to create long-term cultural and business relevance rather than short bursts of attention. The partnership with Chexy reflects Matte PR’s continued expansion into working with high-growth companies at key inflection points, helping founders translate complex ideas into stories that resonate with media, investors, and consumers alike.