W Communications North America has announced the appointment of Sarah Pallack, former senior executive at LVMH Moët Hennessy USA, as Senior Vice President. The move comes as the agency accelerates its local expansion following a series of recent business wins.

Pallack most recently served as Head of Maison Ruinart in the U.S., where she led all brand marketing, commercial strategy, and business planning for the prestigious Champagne house.

At W Communications, she will leverage her experience with global luxury brands to introduce a through-the-line brand advisory model, integrating earned media, creator ecosystems, activation, brand, and commercial strategy.

Image credit: Maison Ruinart