As bicom celebrates its 20th anniversary this year, they are excited to share that the agency continues to strengthen its footprint in the beauty and wellness space with the addition of three new brand partners:

• Oligo Professionnel (@oligopro) – Blacklight Blonde Science Launch: bicom is proud to announce its PR, influencer marketing, and experiential mandate with Oligo Professionnel for the launch of @blacklightblondescience: a 100% Canadian developed haircare line created exclusively for blonde hair, and powered by skincare science and superfoods.
  • Founded in Montreal by Moty and Liliane Cohen, Oligo Professionnel has become an international benchmark in premium, safer, and healthier haircare. Now led by the next generation, the brand continues to elevate its expertise with this precision-driven, system-led innovation.
  • Blacklight Blonde Science officially launches to consumers on March 16 via e-commerce at blacklightblondescience.com.
  • bicom will be supporting them with earned media relations, events, and influencer marketing.
• BKIND: bicom is also excited to share it is the new agency of record for BKIND (@bkind.skincare) in English Canada.
  • They are all-natural, plant-based, vegan, and eco-friendly beauty and skin care products made in Quebec. Their lineup includes haircare, skincare, bodycare, and nails.
  • Founded in 2014 in Montreal by Marilyne Bouchard, a recipient of a bachelor's and master's degree in microbiology. Marilyne has been developing her own body products for a long time. Having always had very sensitive and reactive skin, she quickly realized that the products found in pharmacies and supermarkets were not at all suitable for her skin, which prompted her to turn to natural ingredients to quickly realize the power of these on your skin.
  • bicom will be supporting them with earned media relations and influencer marketing.
• Protéa – Québec Launch: bicom is happy to announce its PR, influencer marketing, and digital mandate with @protea_superfoods: a clean-label, plant-based Quebec-made protein created to support energy, recovery, and focus for active lifestyles, while also being perfectly suited for kids aged 4 and up.
  • Protéa puts forward its short, transparent ingredient list; its formulas are vegan, gluten-free, and dairy-free, and manufactured in Canada with quality and traceability controls.
  • bicom will be supporting Protéa with earned media relations, influencer marketing, and social media strategy in Québec.