OMEGA has opened a new boutique in Austin, Texas, expanding the Swiss watchmaker’s presence across North America. Located at 11700 Rock Rose Avenue in the Domain Northside district, the boutique sits within one of Austin’s most prominent retail lifestyle destinations.

The interior design draws on OMEGA’s signature visual identity, with OMEGA red as its defining element. Semi-transparent glass panels with a red gradient create distinct interior spaces that are characteristic of the brand’s retail DNA throughout.

At the center of the boutique, a streamlined welcome desk and elevated tables set a relaxed, approachable tone for visitors. The watch bar — a fixture across OMEGA’s global boutiques — provides space for one-on-one consultations with the brand’s watchmaking specialists. Bold colors, inventive lighting, and a blend of natural and industrial materials complete the interior.

To mark the opening, OMEGA welcomed Global Brand Ambassador and Austin native Glen Powell, who joined Arnaud Michon, Swatch Group US President & CEO, and OMEGA US President, for a ribbon-cutting on Rose Park Avenue.

Image courtesy of OMEGA