After a decade of building one of the most influential PR agencies in the industry and recently launching their angel fund, After Hours Capital, Jennifer Bett Communications' (JBC) Jennifer Meyer and Melissa Conner are officially stepping out from behind their clients' brands to tell their own story.

The two have officially relaunched their newsletter as The Spin.

The term often carries negative connotations, but Meyer and Conner are redefining it. For them, 'spin' isn’t about smoke and mirrors; it’s about finding the strategic angle—the element that turns a complex or overlooked story into one that resonates.

The newsletter is going to be a twice-monthly deep dive into:

• The Playbook: Real-talk case studies on how their campaigns actually get made.
• The Landscape: What’s happening in media and culture that brands need to care about now.
• Off the Record: Their (sometimes unhinged, always honest) takes on industry trends and the reality of running an agency while raising five kids between them.
• The Toolkit: Practical, "stealable" resources like pitch templates and strategy frameworks.