MSQ Sport + Entertainment, a leading integrated sports + entertainment earned marketing agency, today announced the expansion of its senior leadership team with the appointments of Lauren Weil (pictured center) as Executive Vice President, Max Hirsch (pictured right) as Vice President of Sponsorship, and Brooke Losee (pictured left) as Vice President. The additions reflect the agency's rapid growth trajectory and commitment to delivering best-in-class strategic counsel across its expanding client roster.
Lauren Weil joins MSQ Sport + Entertainment to lead the agency's influencer division, bringing more than 13 years of creator marketing and integrated comms experience and a track record of building authentic, integrated campaigns that connect brands with target audiences. Most recently SVP at M&C Saatchi, where she supported landmark accounts, Jaguar Land Rover and William Grant & Sons. Lauren's arrival comes at a pivotal moment as the agency scales its influencer capabilities following recent client wins across leading sport and CPG brands. Her deep experience spanning sport, travel, fashion, and automotive sectors—coupled with her expertise in influencer strategy, content partnerships, and performance analysis —positions her to accelerate this high-growth division.
Max Hirsch brings a decade of athlete marketing and sponsorship experience to his new role leading sponsorship execution for the agency's expanding portfolio of sports activation partners. Having driven major partnerships including PepsiCo's relationship with LeBron James and Jägermeister's sponsorships with the Milwaukee Bucks and Indianapolis Colts, Max has built deep relationships across the NBA, NFL, NHL, and MLB on behalf of brands including Verizon and Applebee's.
Brooke Losee arrives as a strategic PR and communications leader with ten years of experience driving integrated programs for global consumer and corporate brands. Most recently, a Director at Allison Worldwide, where she spent eight years leading campaigns for the Campari portfolio, PepsiCo, Seventh Generation, and Primark, Brooke brings client-service excellence and strategic thinking that will strengthen the agency's communications capabilities.
"Sport and entertainment marketing is at an inflection point — brands want deeper integration, more sophisticated sponsorship strategy, and influencer partnerships that actually move the needle, not just generate impressions. Lauren, Max, and Brooke bring exactly the kind of category expertise and client-side fluency that allows us to operate at that level. As we continue to expand our roster across sports, CPG, and entertainment, having senior leaders who understand both the cultural landscape and the commercial mechanics of this space is what sets us apart. This team accelerates everything we're building," said Steph Lund, Chief Executive Officer at MSQ Sport + Entertainment. "Lauren, Max, and Brooke each bring unique expertise and proven leadership that rounds out an already incredibly talented senior leadership team."
Image courtesy of MSQ Sport + Entertainment
