Hachette Book Group is pleased to announce that Debbie Aroff has joined the company as VP, Director of Marketing and Brand Development for James Patterson.

In this role, she will oversee the strategic direction and execution of marketing and branding initiatives for the James Patterson publishing program, collaborating closely with the James Patterson team at Little, Brown.

Debbie was previously VP, Director of Marketing & Brand Strategy for The Dial Press and has spent more than 20 years within the Random House Group division of Penguin Random House. She has led marketing efforts for numerous bestselling campaigns across Random House and Ballantine Bantam Dell, with a focus on commercial fiction. Her experience in marketing and brand development will contribute to the continued growth of the James Patterson program.

Image courtesy of Hachette Book Group