Heritage-driven electric vehicle startup Scout Motors has appointed New Moon as its experiential marketing Agency of Record following a competitive RFP process, formalizing a partnership that began with one of the most talked-about automotive launches of 2024.

New Moon’s remit focuses on translating Scout’s legacy heritage into contemporary cultural relevance as the brand prepares for the future arrival of the Scout Terra and Scout Traveler vehicles. In the years leading up to their release, the agency’s work will center on building awareness, credibility, and community through experiential initiatives designed to foster meaningful engagement and long-term brand affinity.

Guided by cultural insights, New Moon is developing a multi-year experiential platform aimed at expanding Scout Motors’ presence both geographically and culturally. The program will include large-scale brand moments alongside localized community activations, supporting lead generation, enhancing retail guest experiences, and reinforcing the brand’s positioning through consistent, thoughtful execution.

The partnership began with the global reveal of the Scout Terra and Scout Traveler in Tennessee in October 2024, a milestone event that reintroduced the American automotive nameplate to a new generation. Since then, Scout Motors has continued to participate in key tentpole moments as part of a broader strategy focused on consumer engagement and community-driven experiences.

Image courtesy of Scout Motors