WOI Communications, a boutique creative communications and public relations agency built for impact, announced today the launch of its new podcast, WOI Unfiltered. Hosted by WOI Founder & CEO Jenna Matthews and Partner Emily Fisher, the weekly show delivers fresh takes on what’s happening across PR, marketing, and brand culture - from buzzworthy moments and standout campaigns to trend breakdowns, communications missteps (and what should’ve happened instead), and what’s next.
Matthews and Fisher, both former executives at global communications consultancy Weber Shandwick, reunited in 2024 to launch WOI Communications. Today, they lead a cross-functional, experienced team, building high-impact campaigns for iconic global brands across CPG, food, pet care, retail, and lifestyle accounts.
“Emily and I have spent years talking shop - breaking down what brands are doing, what’s working and what’s missing the mark,” said Matthews. “WOI Unfiltered is where we get to be honest, have fun, and talk about PR the way people actually talk about it. You’ll get our real takes, you’ll get to know us, and hopefully walk away with a few ideas you can use right away.”
“We’ve worked across many brands, and the goal is always the same: break through in less time and with more competition for attention,” said Fisher. “With WOI Unfiltered, we’re going to have a lot of fun dissecting what’s happening in media and culture, calling out great work and sharing ideas for how brands can create moments that feel authentic and smart.”
The podcast launches with six episodes, introducing listeners to what’s ahead on WOI Unfiltered, including conversations on holiday shopping trends, New Year’s resolutions, brand integrations, influencer partnerships, and the team’s favorite campaigns of 2026. The show will also welcome guests from across the industry, including agency leaders and brand marketers.
WOI Communications offers services including earned and paid media, influencer and community relations, brand strategy, content marketing, executive visibility, and crisis communications. WOI Unfiltered is the agency’s latest platform for delivering insight, strategy, and perspective, paired with some unfiltered honesty.
Listeners can stream WOI Unfiltered on Apple Podcasts, Spotify, and iHeartRadio.
Image courtesy of WOI Communications
