OMEGA marked the opening of its new Aspen boutique, in partnership with Oliver Smith Jeweler, with an Olympic-inspired evening celebrating the Milano Cortina 2026 Winter Games. Serving as Official Timekeeper of the Olympic Games for the 32nd time, the celebration highlighted the brand’s enduring legacy of precision and performance in sport.

Located in the heart of Aspen’s premier luxury district, the boutique reflects OMEGA’s continued retail expansion across the United States. Signature OMEGA red accents, layered glass panels, and a refined watch bar create an inviting space for personalized consultations and discovery. The boutique offers a curated selection of the brand’s most celebrated collections, along with dedicated service experiences tailored to residents and visitors alike.

To commemorate the occasion, guests gathered at the OMEGA Boutique Aspen for a cocktail reception, highlighted by a striking bobsled installation positioned outside the boutique as a nod to the Winter Olympic Games Milano Cortina 2026. The evening began with a ceremonial ribbon cutting led by Oliver Smith, Founder of Oliver Smith Jeweler, alongside Thomas Weigl, OMEGA National Wholesale Director, and OMEGA Ambassador and TV Personality Antoni Porowski, who wore a Seamaster Diver 300M Milano Cortina (522.92.44.20.04.001) for the occasion.

Following the reception, the celebration continued with an intimate private dinner at French Alpine Bistro, set within a warm, chalet-inspired atmosphere. The gathering offered a refined toast to the boutique’s opening and OMEGA’s role as Official Timekeeper of the Olympic and Paralympic Winter Games Milano Cortina 2026.

The Aspen boutique underscores OMEGA’s continued expansion across key luxury destinations in the United States. In partnership with Oliver Smith Jeweler, the location reflects a shared commitment to craftsmanship, heritage, and exceptional client experience. 

Images courtesy of OMEGA