Global strategic communications and consulting firm BPCM has been appointed as the North American Agency of Record for SANDRO, a Parisian-born Men’s and Women’s Ready-to-wear brand part of the SMCP Group.

BPCM will represent the brand across all categories, handling media and influencer services and VIP Dressing, handling communication strategies for the brand across the region.  

A family affair, a story of Parisian style

Sandro was born in 1984 in the cradle of Parisian fashion: Le Sentier. Alongside her husband Didier, Evelyne Chetrite created Sandro. More than four decades later, the story is now being written both in Paris and internationally, in over 54 countries. With high standards and intuition, Evelyne continues to design the women's collections. In 2008, her son Ilan opened a new chapter with the Sandro men's line, assertive and contemporary. Today, Ilan continues the Sandro story, making the men's collection a pillar of the brand.

Spirit and DNA

Sandro embodies a chic and effortless allure, inspired by Parisian style. A subtle blend of masculine-feminine, of understatement and sophistication, with structured pieces and refined details. The brand draws its inspiration from the streets of Paris, art, music and design.

The Sandro silhouette is constantly evolving. It captures trends, plays with contrasts, and innovates with materials and prints, all while upholding its standards of quality and craftsmanship.

Conscious Fashion

Beyond clothing, Sandro champions a responsible vision: towards a more sustainable, more inclusive fashion, dedicated to passing on expertise throughout the industry.