BPCM, the global integrated communications agency, has been appointed Agency of Record for Hinckley Yachts, the iconic American yacht builder known for nearly a century of craftsmanship, innovation, and white-glove service.

Founded in 1928 in Southwest Harbor, Maine, Hinckley Yachts has long been synonymous with American maritime excellence. Revered for its timeless design, advanced engineering, and uncompromising standards, the company has built a legacy that bridges heritage and modernity. From its pioneering use of jet propulsion to its commitment to carbon composite construction vacuum-infused with epoxy for exceptional strength and performance, Hinckley continues to define the future of recreational yachting.

Each Hinckley yacht is hand-built to the owner's specifications, offering a deeply personalized experience from conception through delivery. The brand’s vertically integrated model, encompassing design, build, and service, ensures consistency, quality, and long-term stewardship of every vessel.

Central to this philosophy is Hinckley’s YachtCare program, a comprehensive concierge service unlike any other in the marine industry. With ten service yards strategically positioned along the East Coast, Hinckley delivers white-glove support, including captained pick-up and delivery, dedicated yacht managers, seasonal maintenance, refits, and full lifecycle service. Importantly, Yacht Services extends beyond the Hinckley fleet — welcoming both Hinckley and other premium yacht owners — redefining yacht ownership as a seamless, elevated experience regardless of brand.

BPCM will lead strategic communications, media relations, and experiential initiatives for Hinckley Yachts in the U.S., with a focus on expanding awareness beyond endemic marine audiences to luxury, design, travel, and lifestyle media.

Hinckley will exhibit at the upcoming Palm Beach International Boat Show this March, where media will have the opportunity to experience the brand’s latest models and innovations firsthand.