SoFi hosted an exclusive SoFi Plus All-Star Weekend Experience with Jayson Tatum and Cameron Brink (pictured in image one, left and right, respectively; and in image two alongside Lauren Stafford-Webb, Chief Marketing Officer at SoFi, center), offering members premium access and once-in-a-lifetime moments during All-Star Weekend at SoFi Stadium.

Five SoFi Plus members and their guests were invited to Los Angeles for exclusive access, including tickets to every All-Star Weekend event, culminating in an intimate stadium experience featuring surprise appearances by Jayson and Cam and interactive on-court moments centered on ambition, confidence, and financial empowerment.

The experience exemplifies SoFi’s commitment to rewarding ambition and deepening member engagement by creating meaningful, memorable opportunities that connect fans to the sports and personalities they love, making financial empowerment feel personal, exciting, and accessible.

Image credit: Jason Sean Weiss/BFA