Pura Vida Miami has partnered with skincare brand Summer Fridays on a limited-edition collaboration launching February 13: the Strawberry Soft Serve, inspired by the debut of Summer Fridays’ Strawberry Soft Serve Lip Butter Balm.

Available February 13 through February 22, the flavor will be offered for a limited time at two Pura Vida Miami locations. The collaboration brings together the two lifestyle brands in a crossover that blends beauty and hospitality, with the soft serve available for dine-in only.

To mark the launch, guests who purchase any Summer Fridays item will receive special gifting while supplies last. The first 50 guests at each participating location will receive the Summer Fridays Sweet Pink Duo featuring the Strawberry and Birthday Cake Lip Butter Balms. Afterward, guests will receive a Summer Fridays sample gift pack with purchase. Each Summer Fridays purchase will also include a gelato wood token redeemable for a complimentary cup or cone on a future visit.

Locations

• Gelato by Pura Vida Miami – Coconut Grove: Strawberry Soft Serve and Strawberry–Vanilla Swirl, available in cups or cones.
• Pura Vida Miami – Sunset Harbor: Strawberry Soft Serve, available in cups only

Designed to feel both nostalgic and contemporary, the Strawberry Soft Serve reflects the brands' shared focus on approachable indulgence, aligning with the beauty launch it celebrates.

Image courtesy of Pura Vida Miami and Summer Fridays