Founded in 2006 by business leaders Marie-Noëlle Hamelin and Vicky Boudreau, bicom is an independent, pan-Canadian communications agency built on a vision of collaboration and agility. This year, bicom celebrates its 20th anniversary, marking two decades of sustained growth and expanding international presence.
The milestone also highlights two key moments in the agency’s evolution: the 10th anniversary of its Toronto office and the first year of operations of its Paris office. Together, these milestones reflect bicom’s ability to continuously evolve while remaining true to its foundations, a deeply human approach to leadership, and a mission that has remained unchanged: to amplify brand visibility and transform awareness into measurable business results.
20 years of expertise. The energy of a startup.
With proven expertise, a powerful influence network, startup-level energy, and renewed ambition, bicom is positioning itself more than ever as a growth partner for American and European brands ready to scale. Alongside its refreshed brand identity and newly launched website (https://www.bicom.ca/en/), bicom now offers a unified and enhanced service offering, designed to address the evolving challenges faced by business leaders and marketing teams.
A significantly strengthened digital practice—including turnkey content creation and digital advertising—now complements the agency’s social media management expertise. These services are further supported by customized training programs, strategic advisory and brand positioning, reinforcing bicom’s long-standing reputation in public relations, media relations, and lifestyle experiential marketing, as well as its role as a pioneer in influencer marketing, from macro and micro to nano creators.
A strategic bridge between Europe and Canada
Originally founded as a boutique agency, bicom has grown into a recognized player with influence well beyond provincial and national borders. Its presence in France, through its Paris office, enables the agency to act as a strategic bridge between Europe and North America.
By combining deep cultural and market understanding with local agility and an international mindset, bicom offers a unique value proposition to American and European brands seeking to enter or expand within the Canadian market. Well-known brands such as Uniqlo, Sézane, and Diptyque have leveraged this advantage during their Canadian market entry.
“Our longevity isn’t about time–it’s about our ability to evolve as the rules of the game keepchanging. For 20 years, we’ve adapted to markets, media, technologies, and, above all, toour clients’ evolving needs, with one clear mission: to help brands shine, take them further, and drive sustainable growth,”says Marie-Noëlle Hamelin (pictured right), Founder and President of bicom.
Image courtesy of bicom
