Nike Communications, Inc., the creative communications agency specializing in marketing global luxury and prestige brands, including Orlebar Brown, Lemme, Grey Goose, Eleven Madison Park, Wheels Up, Four Seasons, Panerai, Leica, Baccarat, and Nili Lotan, announces the appointment of Booth Moore as Vice President.
Marking the expansion of Nike Communications' Los Angeles office, she will work with agency clients including The Beverly Hills Hotel, Caruso, Shutters On The Beach, and Mother Wolf, as well as bring on new ones in the fashion and lifestyle space.
Moore has more than two decades of experience as an L.A.-based fashion expert, writer, and editor. Her work has appeared in Women's Wear Daily, where she was executive editor, The Los Angeles Times, where she was the fashion critic, as well as in The Hollywood Reporter, The New York Times, Town & Country, and Vogue Business, among others.
During her career, she documented the ascendance of L.A. as a fashion capital, writing about the rise of Hollywood stylists, costume designers as influencers, talent agencies launching fashion divisions and luxury brands getting into filmmaking. For two decades, she covered the runway collections in New York and Europe, interviewing hundreds of designers, CEOs and celebrities along the way.
She has written business features about Kim Kardashian's Skims, the family behind Chrome Hearts, and the L.A. brand Dôen, covered the Indigenous fashion scene in Santa Fe, and penned stories about art, travel, and lifestyle news and trends, in addition to appearing on CNN, E! Entertainment, and other outlets sharing her commentary and expertise.
She has also organized events and moderated summits, leading conversations with Gap CEO Richard Dickson, Martha Stewart, Cindy Crawford, Dries Van Noten, and many more.
Moore is the author of three books, including "American Runway: 75 Years of Fashion and the Front Row." (Abrams)
“I’m thrilled to have Booth join the agency, bringing her incredible experience and understanding of the fashion and luxury industries, keen storytelling ability and approach to collaboration," said Nina Kaminer, Founder and President of Nike Communications. "Additionally, her deep knowledge of and relationships in Los Angeles will serve our clients well as we expand, and the global focus shifts to the market and its key events in the coming years. We have enjoyed a long, collaborative relationship since her early days at the Los Angeles Times, when she wrote about the relaunch of Vespa in the U.S. and a 'Roman Holiday' themed event we produced at Paramount Studios.”
Moore will work with Nike Communications on media strategy, executive thought leadership, partnerships, collaborations, VIC clienteling, creative programming and summits. She will also continue to write about fashion and design, not relating to Nike Communications clients.
Says Moore: “I’ve worked with Nike Communications on many stories, and the brands they represent are the best of the best. Over the past few months of consulting for the agency, I have grown closer to Nina and her amazing team, seeing from the inside the thoughtfulness, passion and drive they bring to their work for clients, and the care with which they interact with journalists. As a former editor, I can say they won't waste your time; their pitches are always sharp, creative, and at the forefront of the cultural conversation. I’m thrilled to join such a talented group in growing the L.A. office and connecting luxury brands with consumers through great storytelling.”
Image courtesy of Nike Communications
