Through its ongoing transformation, Saks Global has taken decisive steps to better serve luxury customers, deepen brand partnerships and drive full-price selling across channels in pursuit of a profitable, sustainable business. Central to this strategy are the company’s marketing and digital capabilities, which play a critical role in building loyalty and delivering personalized experiences across every customer touchpoint.

In alignment with these priorities, Saks Global has appointed Cheryl Han as Chief Marketing & Digital Officer. The newly created role brings together marketing and digital under a single leader, underscoring their importance in driving sales and customer engagement across the company’s integrated retail model. In this position, Han will oversee Saks Global’s end-to-end marketing strategy and execution, in addition to leading its ecommerce businesses to further strengthen performance and engagement across channels.

“We are pleased to welcome Cheryl Han as Chief Marketing and Digital Officer of Saks Global as we continue to position the company for sustainable, profitable growth,” said Saks Global's spokesperson. “Bringing marketing and digital together under one leader underscores their importance in advancing our integrated retail strategy and delivering a seamless experience for our customers.”

Image courtesy of Saks Global