Gregory + Vine is pleased to share it has been appointed by Vins de Loire as its public relations and trade education agency of record for the U.S. market. Gregory + Vine is a New York City–based branding and communications agency known for its work with leading wine, spirits, travel, and lifestyle brands, including J. Rieger & Co, DO Rías Baixas, DAOU, Food and Wines from Spain, and Giesen.

Gregory + Vine will lead a comprehensive national marketing initiative to support media and industry professionals on behalf of Vins de Loire, the governing body representing the region’s winemakers, merchants, and cooperatives across 34 appellations and denominations. Please find the full press release here.

“We are thrilled to represent Vins de Loire in the U.S.,” says Helen Gregory, Founder and President of Gregory + Vine. “Our campaign will spotlight the profound origins and tremendous diversity of Loire wines. We are excited to serve as a vital source of information, connection, and community for all who want to learn more about this inspiring wine region and its sustainable mission.”

Image courtesy of Gregory + Vine