Relevance International, a certified woman-owned premier public relations, brand-building, and digital agency, proudly announces the firm’s new transformative proprietary service designed for the next era of brand visibility, Artificial Intelligence Amplification Optimization (AI/AO). The Generative Engine Optimization (GEO), combined with public relations services and measurement tools, will create a competitive advantage for AI visibility. 

As AI continues to revolutionize how information is discovered, ranked, and presented, the ability to strategically guide and shape a brand’s narrative across AI-powered search is no longer an option in communications; it’s essential for visibility. Relevance International’s service is built to help clients reach wider audiences with intent-aligned messaging, stronger authority signals, and intelligent amplification, supporting brand narrative control in an increasingly AI-driven digital landscape.  

“This is an opportunity to future-proof a brand’s narrative, increase AI visibility, and maintain brand leadership, as the rules of search continue to evolve,” said Suzanne Rosnowski, CEO & Founder, Relevance International. “We are proud to be at the forefront of this communication evolution, and we look forward to offering our clients advanced services that will not only elevate their presence long-term, but overall authority.” 

Services include a complimentary visibility audit of the brand's current digital footprint to uncover relevance gaps and growth opportunities, followed by monthly performance reporting and advanced enhancements that integrate seamlessly with existing public relations and communications strategies.  

Clients will also be provided access to a custom client dashboard, built specifically for their brand, where they can view key performance insights, visibility metrics, and positioning across AI and search environments. This AI-powered optimization approach provides greater narrative control, improved alignment with how audiences actually search online, enhancing discoverability across both traditional search engines and emerging AI platforms. 

“The launch of our new AI/AO program reflects how dramatically communication is changing”, says Diana Arinovich, Director of Paid Media and Advertising at Relevance International. “As Generative Engine Optimization transforms communications, Relevance has created an integrated approach to strengthen our clients’ authority signals, align brand messaging with user intent, and control brand narratives while scaling visibility in AI-enabled search platforms. We are helping our clients adapt to a new era of online search optimization and reducing the risk of misinformation.” 

With a strong background in lead generation, search engine optimization, and experience in driving high-visibility brand awareness enhancements across complex digital ecosystems, Diana Arinovich, Relevance International's Director of Paid Media and Advertising, will be at the helm of this exciting new service.  

For more information about the firm’s Artificial Intelligence Amplification Optimization Service, please click HERE.