Press Release
Oui Speak Fashion (OSF)® Launches Curated Retail Collaboration with Mytheresa
L Media Group LLC, the publisher of New York–based fashion and beauty business media outlet Oui Speak Fashion (OSF)®, has launched a full-scale rollout of curated retail content on OSF in collaboration with Mytheresa, a leading global luxury e-commerce platform.This initiative features carefully selected items from Mytheresa’s assortment, presented as “Editor’s Picks” through OSF’s editorial lens. The content will be published across both OSF Global (English) and OSF Japan (Japanese), delivering editorial commerce content that connects audiences across global and Japanese markets.
About This Initiative
Based in New York, OSF has built a global editorial network and a highly engaged readership through on-the-ground coverage of fashion weeks around the world and ongoing analysis of industry trends. In recent years, consumers in the luxury market have increasingly sought more than product information alone, placing greater value on discovering products through a trusted editorial perspective.
In response to this shift, OSF has, as part of its editorial approach, begun utilizing Mytheresa—one of the global e-commerce platforms offering a curated selection of luxury brands—to develop curated retail content driven by an editorial point of view.
Through this initiative, the OSF editorial team carefully selects items from Mytheresa’s extensive product lineup based on season and theme, adding editorial context such as why each item matters now and how it connects to broader styles and values. This approach allows products to be presented in a way that encourages understanding and discovery for readers.
As the first feature, OSF has released “Valentine’s Day Editor’s Picks”, showcasing a curated selection of dresses, bags, shoes, and jewelry to highlight the multifaceted appeal of luxury.
Next Steps
Moving forward, OSF will continue to expand curated retail content tied to seasonal themes, fashion week moments, and global trend coverage.
In addition to its collaboration with Mytheresa, OSF also maintains independent retail collaborations with a range of luxury maisons, hotel brands, and designer labels—continuously strengthening its commerce initiatives through an editorial-first approach.
L Media Group and OSF will continue to pursue new opportunities at the intersection of editorial value and retail experience, connecting brands, readers, and markets through a trusted, curated lens.
About Mytheresa
Mytheresa is one of the world’s leading luxury multi-brand digital platforms, headquartered in Munich, Germany. Founded as a luxury boutique in 1987, Mytheresa launched its online business in 2006 and has since grown into a global luxury e-commerce destination. Today, it offers a curated selection of more than 250 international luxury brands, spanning ready-to-wear, shoes, bags, accessories, jewelry, and lifestyle items, as well as collections for men and kids. Mytheresa continues to deliver a premium shopping experience through frequent new arrivals, carefully curated assortments, and high-touch customer service.
About L Media Group LLC
L Media Group LLC is a New York–based company specializing in media operations, brand strategy, and marketing support within the fashion and beauty business landscape. Through its publication Oui Speak Fashion (OSF)®, the company delivers timely industry reporting and insight to professionals worldwide.
Location: New York, NY, United States
Oui Speak Fashion (OSF)®: https://ouispeakfashion.com
Oui Speak Fashion Japan: https://ouispeakfashion.com/jp/
Media Contact
L Media Group LLC (Publisher of Oui Speak Fashion (OSF)®)
E-mail: contact@ouispeakfashion.com
Website: https://ouispeakfashion.com
*Information in this release is accurate as of the date of publication.
