IMAGINE PR has launched a new Brand Partnerships division focused on PR-led, purpose-driven collaborations that help brands build credibility, trust, and long-term brand equity in the AI era. As AI reshapes how brands are discovered and evaluated, the division prioritizes strategic alignment and trust-first storytelling—ensuring partnerships are meaningful, measurable, and never transactional. Led by Ashley Mir, the Brand Partnerships division guides clients through goal-driven collaborations designed to strengthen reputation, expand relevance, and drive sustained impact in an increasingly automated media landscape.