2026 is poised to be a landmark year for soccer in the United States, and Praytell has been named PR agency partner to the U.S. Soccer Federation during this pivotal period of growth. The agency is supporting the official governing body of soccer in the U.S. in the lead-up to the 2026 FIFA World Cup, with a focus on increasing fandom by driving awareness of upcoming Send Off matches.

Praytell SVP of sports and entertainment Sean Flynn is leading the account alongside senior account director of sports Alexandra Amodio.

“Soccer fandom has been steadily growing since the boom of the 1994 World Cup and the launch of MLS in 1996,” Flynn said. “This summer’s World Cup marks a celebration of more than 30 years of soccer momentum, and the opportunity to tell the broader story of the U.S. Soccer Federation’s impact on the game.”

Image courtesy of Praytell