PURPLE is thrilled to announce its U.S. representation of Dries Van Noten Beauty. 

Dries Van Noten is a Belgian luxury fashion house celebrated for its fearless approach to contrast, craftsmanship, and artistic expression. Known for its signature eclecticism, the brand blends unexpected colors, textures, and materials to create designs that feel both intellectually rigorous and emotionally expressive, transcending trends and seasons.

Expanding into beauty, Dries Van Noten Beauty brings the same philosophy of “impossible combinations” into fragrance and makeup. The collections feature genderless eaux de parfum, refillable lipstick cases, and sensorial beauty objects that merge traditional gestures with modern innovation, resulting in products that are as visually striking as they are expressive to wear. 

Each product is housed in a bespoke, collectible bottle, handcrafted by select artisans using unexpected materials and techniques to create one-of-a-kind objects of art. From fragrances inspired by emotional experiences in nature to makeup designed as collectible objects, Dries Van Noten offers a holistic, art-driven vision of modern luxury across fashion and beauty. 

Image courtesy of Dries Van Noten