PuRe, the London-based PR and Comms agency, hosted an exclusive Spring 2026 Trends Showcase at the Condé Nast London headquarters, welcoming over 100 editors and journalists from across the Condé Nast portfolio. The event marked one of the first agency-led trend showcases of its kind, combining media relations, event marketing, and content creation under one roof.
Held exclusively in collaboration with Condé Nast, the event brought together senior editorial, commerce, and publishing voices from leading titles including Vogue, Glamour, House & Garden, World of Interiors, Condé Nast Traveller, and GQ, offering an insider preview of the cultural, commercial, and creative trends set to shape Spring 2026 across Beauty + Wellbeing and Interiors + Lifestyle.
The showcase unveiled PuRe’s Spring 2026 Trend Report, designed in the style of a modern newspaper, with curated trend installations transforming the Condé Nast space into a live editorial environment. Guests explored key beauty and wellbeing themes, including Scent Stacking, Extreme Protection, The Everything Edit, Inside-Out Beauty, and Root Cause, alongside interiors and lifestyle movements such as Tropical Maximalism and the Dream Economy, where sleep is redefined as the ultimate modern luxury.
True to PuRe’s experience-led approach, the event also featured pre-bookable beauty services from two of the agency’s brands. Editors were invited to experience a BIOSSANCE Express Facial and an ESPA Experience, delivered onsite and curated to reflect the season’s focus on skin resilience, holistic wellbeing, and elevated self-care rituals. Appointments were pre-booked, ensuring a seamless, editorial-first experience for attending media. There was also a COLLAGEN CAFE serving Absolute Collagen-infused coffee.
“Our role has always been about more than securing coverage,” says Cara Ward, Co-Founder at PuRe. “It’s about creating culturally relevant moments that editors genuinely want to engage with. Hosting Spring 2026 trends at Condé Nast HQ was a significant moment for PuRe and one that reflects the trust placed in us to lead conversations at the highest editorial level.”.
With a legacy spanning over 26 years, PuRe has consistently led innovation within Public Relations, Digital PR, and Event Marketing from hosting the industry’s first agency blogger event and embracing digital-first PR early, to launching sustainability initiatives and raising over £40,000 for charitable causes through annual sample sales.
As the only UK agency solely dedicated to Beauty + Wellbeing and Interiors + Lifestyle, PuRe continues to shape brand narratives, deliver strategic media relations, create impactful events, and connect brands with influential voices across print, digital and social platforms.
Image courtesy of PuRe
