PURPLE is pleased to announce our representation of Beauty of Joseon, a clinically-backed Korean skincare brand.  

Available at Sephora.com and BeautyofJoseon.com, Beauty of Joseon offers easy-to-use, results-driven formulas for modern routines, blending centuries-old wisdom with modern dermatological research to deliver gentle, effective skincare.

Rooted in the teachings of the Gyuhap Chongseo, a Joseon-era self-care encyclopedia, Beauty of Joseon has developed an award-winning collection that delivers healthy skin through simplified daily rituals.