Redken’s Global Brand Ambassador Sabrina Carpenter stars in the brand’s new “Just The Tips” campaign, a playful rollout that puts the spotlight on healthy hair and polished ends.

The campaign introduces the latest addition to Redken’s Acidic Bonding Concentrate collection, the Hair Bandage Balm, a leave-in treatment designed to address visible damage at the ends while maintaining a lightweight finish. Carpenter’s signature glossy hair serves as the visual anchor throughout the campaign.

As Carpenter describes it, the balm is her hair’s “happy ending,” underscoring the campaign’s cheeky tone while reinforcing Redken’s focus on repair-driven care.

Formulated with an 8 percent Bonding Care Complex featuring citric acid and madecassanole, the balm is designed to reduce breakage, visibly seal split ends, and support hair strength from within the fiber.