CIIC PR is proud to announce its selection as the Agency of Record for Sushi by Boū, the flagship brand of national hospitality group Simplevenue, led by Erika London and Michael Sinensky. The partnership brings together two teams aligned in creativity, innovation, and a shared vision for elevating experiential hospitality nationwide.
With more than 23+ locations across major U.S. markets, Sushi by Boū has redefined modern omakase by transforming intimate spaces into vibrant, high-energy tasting experiences. Guests step through discreet entrances into energetic and captivating spaces where chef craftsmanship, curated cocktails, and imported sakes create the brand’s signature atmosphere. As one of the fastest-growing omakase concepts in the U.S., Sushi by Boū is expanding rapidly, building on its presence in New York, Florida, and Puerto Rico while breaking ground in new markets across the country.
Sushi by Boū is also making its mark in the hotel world, teaming up with major hotel brands to turn underused spaces into vibrant, experience-driven dining destinations nationwide. Current hotel partners include the Sanctuary Hotel (Times Square), W Hoboken, Dream Nashville, Hotel Lincoln in Chicago, and the PGA National Resort (Palm Beach Gardens), just to name a few.
“Sushi by Boū is a true trailblazer in the omakase space, redefining the dining experience with creativity, precision, and personality,” said Carolyn Izzo, Founder & CEO of CIIC PR. “We’re thrilled to collaborate with Erika London, CEO and Co-Founder of Simplevenue, to bring more recognition to the brand within the hospitality industry. Together, we look forward to building bold storytelling moments, amplifying media exposure, and supporting the continued growth of this dynamic hospitality concept.”
As part of the campaign objectives, CIIC PR will develop and execute a strategic communications program that strengthens Simplevenue’s brand presence across the U.S., with a strong focus on positioning Sushi by Boū as a leader in experiential hospitality. To drive visibility in key markets, the agency will implement targeted media relations, influencer engagement, and brand storytelling efforts that highlight the concept’s unique blend of culinary artistry and immersive dining. In addition, CIIC will support the brand’s marketing strategy as Sushi by Boū opens new locations and expands within existing markets nationwide.
