HORL, the Germany-based family owned company that revolutionized knife sharpening by launching the first rolling knife sharpener, capped off a strong 2025 with accolades in leading publications including from The New York Times Wirecutter team and Wall Street Journal. HORL3 was the only rolling knife sharpener to be named "recommended" by The New York Times in a review of the entire category. And with Black Friday/Cyber Monday in the rearview mirror, HORL2 was one of the top 20 selling products across the Wall Street Journal Buy Side entire platform - out of hundreds of recommended products.

In addition to these accomplishments, HORL launched key retail partnerships with specialty knife and kitchenware shops in 2025. 2026 is poised to be even more successful as MST Creative PR spearheads the continued U.S. expansion for the company.