D S Simon Media has announced the launch of the AI-Powered Broadcast Media Tour™, the first broadcast media tour designed to enhance Generative Engine Optimization (GEO), helping brands increase their visibility and authority across leading AI-powered search platforms. 

D S Simon Media’s AI-Powered Broadcast Media Tour™ creates earned media content, including broadcast interviews, online placements, video, and supporting materials that directly connect brands to the questions people are asking in AI search queries.  

In partnership with a leading AI search analytics firm, D S Simon Media provides clients with a competitive analysis of how their brand ranks across 11 major LLMs. The AI-Powered Broadcast Media Tour™ identifies the top queries and topics driving generative search and optimizes the content for those searches. 

“Our AI-Powered Broadcast Media Tour™ helps brands become more discoverable, more trusted, and more frequently mentioned across platforms like ChatGPT and others,” says Doug Simon, CEO of D S Simon Media. “By weaving this same strategic language into all campaign content, the program extends the reach and long-term value of each media tour.” “D S Simon Media is bringing a unique and compelling use case for marketers to the AI space,” says James Berry, Founder of LLMrefs. “By combining the insights we deliver with the power of earned media, the impact can be significant.” 

As AI tools like ChatGPT, Perplexity, and Gemini redefine how audiences discover products, services, and expertise, traditional search engine optimization no longer guarantees visibility. Meanwhile, earned media has emerged as a key driver of GEO, shaping how brands are referenced and surfaced across multiple Large Language Models (LLMs). The AI-Powered Broadcast Media Tour™ is the first of its kind that addresses this changing landscape. 

The AI-Powered Broadcast Media Tour™ Helps Clients: 

• Create and distribute earned media content that directly connects their brand to the most relevant AI search queries.
• Gain competitive intelligence on how their brand performs in AI search compared to competitors.
• Increase visibility and mentions within generative search responses on major platforms.
• Align earned media strategy with the language and trends shaping AI-driven discovery.
• Extend the reach and lifespan of earned media and Satellite Media Tour campaigns through AI search visibility. 

“Reaching millions of people through broadcast media remains as valuable as ever,” adds Simon. “What’s new is that, for the first time, GEO can be fully integrated into a media tour, helping our clients strengthen brand awareness and authority across both traditional and AI-driven discovery channels.”