This holiday season, Soma is turning up the heat for the launch of their Holiday Cool Nights Campaign. The intimates brand known for sexy and comfortable styles, proudly announces that Emmy-nominated TV host & producer, model, and NYT Best-Selling Author, Padma Lakshmi, is the face of its 2025 Holiday Cool Nights Collection campaign.
The partnership highlights Soma’s signature Cool Nights sleepwear, beloved for its breathable, lightweight fabric that stays cool to the touch – perfect for women who want comfort without compromising style. From catnapping to cooking, the Cool Nights collection is designed to keep women cool, cozy, and effortlessly chic, no matter what they are doing in their PJs.
“I’m very happy to partner with Soma for their Holiday Cool Nights Campaign,” says Padma Lakshmi. “I love these pajamas! “They’re incredibly soft, flattering, and keep you cool all night long. They’re the kind of pieces that make you feel put together, even when you’re just lounging at home.”
Shot in jewel tones and festive prints, the campaign captures Padma’s signature elegance and ease. Padma, celebrated for her dynamic career and effortless elegance, embodies the spirit of Soma’s Holiday collection: modern, versatile, and filled with moments of joy. Padma’s daughter, Krishna Lakshmi-Dell, also joined the campaign, showcasing that these PJs are perfect for cozy family moments at home.
“Padma embodies everything Soma stands for - confidence, comfort, and modern elegance,” says Lexy Onofrio, CMO at Soma. "At Soma, we believe you should never have to choose between feeling good and looking good. A mindset shared by Padma and her daughter, Krishna. We were thrilled to work with them both this season to highlight some of our holiday favorites. This campaign reminds women that comfort can be beautiful and sexy - a message we are proud to share with our customers.”
The announcement comes as Padma prepares to launch her highly anticipated new cookbook, “Padma’s All American: A Cookbook Tales, Travels, and Recipes from Taste the Nation and Beyond.” (Available November 4th). Padma’s All-American is filled with mouth-watering recipes, adapted here for the home cook—along with profiles and stories from the people who inspired the dishes. Padma’s All-American is a joyful book—a reflection of who we truly are as a nation, from one of our most essential culinarians. Padma’s brand-new cookbook is linked HERE, and it will be available for distribution at select Soma stores.
The Soma Holiday collection is now available nationwide and on Soma.com. The collection features seasonal prints, jewel-toned separates, and the perfect gifts for everyone on your list. Images from the campaign will be used across brand channels, including store signage, email, on-site, social, and more.
Image courtesy of Soma
