Relevance International, a leading global public relations, brand strategy, and advertising agency specializing in real estate, hospitality, design, and luxury lifestyle, has appointed Diana Arinovich as Director of Paid Media and Advertising. Based in the firm’s New York headquarters, Arinovich will spearhead the agency’s global paid media strategy and lead-generation initiatives across offices in New York, London, Los Angeles, and Dubai.
Arinovich brings over a decade of experience in digital marketing, lead generation, and omnichannel campaign execution. Most recently while at The Corcoran Group, she served as the digital lead for the affiliate team, driving expansion into 40 new luxury markets and generating high-quality leads to support affiliate growth. While working at Lorelli, she developed marketing strategies for high-profile real estate and cultural projects with SL Green and Empire State Realty Trust, including the Empire State Building.
Her appointment reflects Relevance International’s commitment to integrating PR, paid media, and performance marketing to deliver measurable results for clients. At the agency, Arinovich will oversee digital strategy, advanced targeting, and behavioral insights to optimize campaigns across all markets, strengthening the firm’s global client offerings.
“Diana brings a rare combination of strategic vision, digital expertise, and hands-on experience in lead generation and paid media,” said Suzanne Rosnowski, Founder and CEO, Relevance International. “Her leadership will be instrumental in expanding our digital capabilities, integrating performance marketing and advertising even more strategically with PR and brand strategy. We look forward to delivering even more measurable lead generation and business results for our clients across real estate, luxury lifestyle, design and hospitality worldwide.”
With a deep understanding of the real estate and luxury lifestyle sectors, Arinovich appreciates how the industry connects people and communities through innovative and inspiring spaces. She is also highly attuned to the challenges of marketing in a regulated digital environment. Her leadership provides Relevance International with a competitive edge in crafting high-impact campaigns across the firm’s global footprint, setting the highest standards in digital marketing and brand strategy.
Image courtesy of Relevance International
