PURPLE is thrilled to announce its U.S. representation of OUAI, a modern lifestyle hair, body and fragrance brand founded by celebrity stylist Jen Atkin (pictured), bringing effortless luxury into the everyday.

OUAI has quickly grown into a category-defining favorite, beloved for pairing high-performance formulas with an easy, approachable philosophy that fits seamlessly into everyday routines. Its lineup includes cult-favorite formulas including the Detox Shampoo, a deep yet gentle cleanse, and the multitasking Leave-In Conditioner that detangles, smooths, and protects. The St. Barts Scalp & Body Scrub is a dual-purpose exfoliator with a sensorial twist, while OUAI’s signature fragrances such as North Bondi and Melrose Place have earned devoted followings for their elevated, wearable scents.

Image courtesy of PURPLE