Crowe PR, a leading integrated public relations agency specializing in driving global awareness for beverage, CPG and spirits brands, has been named agency of record for Bear Fight Whiskey, a fast-rising brand in the premium whiskey space under the Next Century Spirits portfolio. Known for its creative campaigns and measurable impact, Crowe PR is spearheading a comprehensive communications strategy for Bear Fight Whiskey that includes national media relations, executive thought leadership and brand storytelling to drive consumer awareness, sales and long-term growth.
Bear Fight Whiskey is a highly awarded whiskey brand renowned for its bold yet approachable flavors, innovative whiskey making and biting sense of humor, embodied in acclaimed actor, director, producer and Bear Fight Whiskey creative partner, Gabriel Macht. Its portfolio includes two expressions: American Single Malt Whiskey, which uses three types of oak barrels to develop a distinct depth of flavor, and Kentucky Reserve Bourbon, which is uniquely finished in reposado tequila casks.
The partnership began with the announcement of Macht joining the Bear Fight Whiskey team, taking the brand to new heights, followed by the debut of its first ad campaign. Crowe PR led the successful ad campaign launch across strategy and earned media relations, effectively positioning Macht as a true creative partner and engaging consumers who value authentic stories. The agency's ROI-driven strategy resulted in hundreds of pieces of high-impact coverage across key national, entertainment and trade media, including:
The extensive, in-depth media exposure significantly elevated Bear Fight Whiskey’s national profile, boosting brand visibility, driving widespread awareness and solidifying its position as one of the hottest and most exciting names in the spirits industry. The campaign results also reflect Crowe PR’s expertise in securing top-tier earned media coverage that moves the needle for brands in highly competitive industries like beverage and alcohol.
“Bear Fight Whiskey was built to challenge the status quo, and our new campaign with Gabriel Macht brings that vision to life,” said Amanda Blanco, vice president of brand marketing at Next Century Spirits. “Gabriel brought a fresh, fearless perspective that challenged us to think differently, and with Crowe PR amplifying the message, we’re inviting more people to discover their own ‘bear fight.’”
Bear Fight Whiskey continues to build strong momentum in the marketplace whilst leveraging its creative PR and marketing initiatives, expanding its footprint with more than 300 new points of distribution through key retail partners such as Total Wine & More and BevMo. The brand’s recent success doesn’t stop there: coming off the heels of its inaugural campaign with Macht and the budding popularity of its Single Malt varietal, Bear Fight Whiskey has achieved a +70% volume increase, underscoring its growing influence in the spirits category.
Crowe PR has deployed a comprehensive ongoing communications strategy to further elevate Bear Fight Whiskey’s national brand presence and establish it as a household name and the go-to spirit for all occasions. Through targeted media relations and integrated PR tactics, the agency continues to drive consumer loyalty and sales by bringing the brand’s fun, lighthearted nature and creative storytelling to the forefront.
“Bear Fight Whiskey embodies the kind of distinctive character and craftsmanship that resonates deeply with today’s consumers,” said Natalia Barclay, vice president of communications at Crowe PR. “It’s been fantastic to see such a great response from the market and consumers, and we look forward to continuing to amplify the company’s presence nationwide, driving meaningful connections that translate into lasting brand affinity.”
Bear Fight Whiskey is a part of Crowe PR’s robust and growing spirits and RTD beverage roster including Skrewball Whiskey, Rabbit Hole Whiskey, Mary Dowling Whiskey, Mash & Mallow Whiskey, Mutiny Island Vodka, Suntide and more.
Crowe PR has established itself as a top public relations agency for spirits and CPG brands, known for strategic, earned-first campaigns that turn visibility into business growth. In addition to its extensive CPG portfolio, Crowe PR supports growth for medical device and global resorts brands with its healthcare, technology and destinations verticals, respectively. With proven experience in celebrity-led campaigns, creative partnerships and authentic storytelling, the agency is a go-to for challenger brands and market leaders, consistently driving ROI.
Image courtesy of Crowe PR
