Krupa Consulting has been named Agency of Record for French Florist, the Los Angeles–based floral brand transforming how people think about flowers. In a culture where flowers are often seen as occasional luxuries or last-minute gifts, French Florist is on a mission to restore their everyday meaning, bringing beauty, compassion and intention back into modern life.

Rooted in the European tradition of picking up flowers “just because,” French Florist is shifting flowers from a nice-to-have to a need-to-have. Through a first-of-its-kind franchise model, the brand empowers a new generation of independent floral entrepreneurs. With built-in operational support, intuitive technology and direct-from-farm sourcing, florists are free to do what they do best: design and deliver arrangements that spark emotion, brighten lives and build community.

As the floral industry moves toward a new chapter, Krupa will lead integrated communications across consumer, business and trade media, amplifying French Florist’s mission to revitalize an industry, elevate everyday rituals and champion creative entrepreneurs across the country.

Learn more at www.frenchflorist.com. For opportunities, email frenchflorist@krupaconsulting.com.