The Brand Guild, the fully-integrated communications and marketing agency known for building category-defining brands, has announced that it has been named Agency of Record for Spindrift, the beloved sparkling water brand made with real squeezed fruit.

As AOR, The Brand Guild will lead both consumer public relations and influencer marketing for the brand, as Spindrift grows their distribution and product offerings while maintaining the brand integrity that they’ve built since their 2010 founding.

“We’re thrilled to partner with The Brand Guild. Their expertise in culturally relevant storytelling makes them the right team to bring our brand’s real-ingredient philosophy to more consumers in a powerful authentic way,” said Melissa Shum, Spindrift Senior Director of Consumer Marketing.

“Spindrift fills an incredibly important spot in the consumer landscape, and their real ingredient focus and ‘do things the hard way’ ethos aligns incredibly well with our brand portfolio,” said Jayne Sandman, Co-CEO of The Brand Guild.

Across The Brand Guild’s roster, through-lines of that ethos can be found, from Sweetgreen, whose “farmers before landlords” standard propelled the company to a 250+ store brand; Room & Board, whose American-made, small manufacturer focus has made them an American manufacturing success story; Jeni’s Splendid Ice Creams, whose “taste first” approach has made brand a runaway grocery and brick & mortar success; and Floura Bars, the fiber bars that simultaneously address the country’s food waste problem, which was launched by Jeni’s founder Jeni Britton in 2025.

“Brands with great founder stories and products that can stand the test of time are where our team really shines,” said Barbara Martin, The Brand Guild Co-CEO. We are all fans of the Spindrift brand, and are incredibly excited to tell the story behind their growth and how they’re scaling while maintaining the quality that has set them apart,” said Barbara Martin, Co-CEO of The Brand Guild.

Image courtesy of The Brand Guild